Non-Profit Podcasting: Benefits for Advocacy Organizations

In our continuing series about non-profit podcasting, we hear from Peterson Toscano, host of Citizens’ Climate Radio. The podcast is a combination of training and encouragement/information for the advocacy work of Citizens’ Climate Lobby.

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Case Study in Non-Profit Podcasting: Connecting Advocates

1. Why did your non-profit organization decide to start podcasting? Were you familiar with other advocacy organizations producing podcasts?

Citizens Climate Lobby (CCL) realized that in addition to the training audio and video we offered, people needed something different in order to encourage them in the hard work of climate advocacy. We have members all over North America and around the world. Some feel isolated and discouraged. The purpose of the show is to give them a shot in the arm while also reinforcing our organizational identity. We also know there are new members coming in all the time, so we wanted them to understand the tone and the approach of the organization. We felt the podcast would be a helpful tool to do this on a regular basis.

I think up until we tried it, we did not know of organization podcasts, just personal ones or podcasts around topics. I had been a volunteer with the organization and was producing and hosting another podcast, Climate Stew. Some of the leaders at CCL heard my show and approached me if I would do one like it for the organization.

2. What is your primary objective with podcasting?

To encourage climate advocates while also educating them on communication tactics. We also wish to reinforce the organization’s personality and approach and highlight successes.

3. What benefits have you seen?

This is hard to say. Anecdotally many people come up to me at our regional and the international meetings to say how helpful the podcast is for them. They get fresh ideas and are encouraged in their work. The podcast also serves as an outreach tool for perspective volunteers. People who have nothing to do with CCL are finding the podcast on social media and in searches and have started listening.

4. Are there any features of Podbean that have made it easy for you to implement?

I use the embed feature a lot, and I like the new format of the embed. Nice and clean. I like also that I can format a lot of text with links when I post an episode. This gives people a chance to dig deeper. I also like the download counter.

5. Any challenges you’ve found in podcasting, or future changes/goals?

Since our channel is a hybrid of both teaching audio and the podcast, I am sure there are people who subscribe to the podcast but don’t want to hear all that other audio. We might look at ways to be able to keep it on the channel while being able to have people subscribe just to the podcast.

Advocacy organizations thrive by educating and empowering their members/consumers. Non-profit podcasting is a great way to get messaging out to consumers efficiently. Advocacy organizations may offer news/updates, advocacy training, and an array of educational content in their podcasts. As demonstrated by Citizen’s Climate Lobby, a podcast can be a great rallying tool for advocates and way to keep members connected.

Podcasting for Non-Profit Organizations

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Podcasting can be a wonderful communications solution for non-profit and cause-based organizations. Some non-profit organizations use a podcast to communicate advocacy information to members/supporters. Others may repurpose educational and informational content to reach a wider audience. The audio format is a great way to increase engagement and spread your organization’s message further.

We’ll be sharing feedback and case studies from a few Podbean users podcasting for non-profit organizations. We hope they’ll provide specific ideas and lots of inspiration.

Podcasting for Non-Profit Organizations: A Case Study in Expanding Engagement

Michelle Mittelstadt, Director of Communications for the Migration Policy Institute and MPI Europe, shares her organization’s experience of podcasting with Podbean:

1. Why did your non-profit organization decide to start podcasting?

Podcasting represents a great ability to project beyond our geographic boundaries for our events and webinars. We see podcasting as a quick-form and effective way of engaging with audiences, at a time and place of their choosing. It seems like more and more organizations have been getting into the podcasting space.

2. What is your primary objective with podcasting?

Sharing our knowledge with new audiences, in ways that work for them.

3. What benefits has your non-profit organization experienced from podcasting?

Podcasting has significantly amplified our reach, and represents an effective way of identifying new audiences.

4. Has Podbean been a good platform for hosting your podcast? How has the process been to create and manage your podcast using Podbean?

The platform is an easy-to-use, intuitive one.

5. Have you run across any challenges? Do you have future goals for podcasting for your organization?

We’ve to date used podcasting chiefly to present our events and webinars. Soon, we’ll be adding expert interviews.

The Migration Policy Institute Podcasts can be found on Podbean.

Non-profit organizations benefit from having a strong communications strategy, to interact with supporters and donors, educate consumers and raise awareness. Podcasting for non-profit organizations is an engaging solution to enhance your communications plan.

How Subscribers Access Premium Podcast Content and Retrieve a Forgotten Password

Anyone who subscribes to your podcast will be provided a free Podbean account (if they don’t already have one). They will receive an email including their Podbean username (or email address) and password (for those who were already logged in with a current Podbean account, this will be used to access the content).

If they forget their password they can retrieve it by clicking “Forget Password” at http://www.podbean.com/site/user/login. Our system will send them a temporary password and they can then change their password when they log in.

With the Podbean account, it is super convenient to access their premium content online or in the Podbean app for Android and iOS. There are three ways for your subscribers to enjoy their premium content:

1. They can visit www.podbean.com and use their information to log in to their Podbean account. They will find all the premium content they’ve subscribed to in their dashboard in the “Premium Content” tab. This is an easy way to view all premium content in one place.

premium content list

2. They can also visit your podcast site (http://yourpodcastsite.podbean.com/) to watch/listen to premium content in your episode list (they will get a pop up window instructing them to enter their username and password when they click on premium episodes, if they’re not already logged in).

Premium episode display on site

3. Premium episodes can also be accessed in the Podbean app when the user is logged in to the account they used to pay for the content.

premium episode display in the Podbean app

Podbean for Christian Podcasts: One Pastor Shares the Benefits and Process

Today’s guest post is written by Rev. Jason B. Harrison, M.A. He shares his weekly sermons on his podcast, Let Your Light So Shine. He’s also using Podbean’s Patron Program as a fundraising tool for his ministry.

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For those of you who may be thinking about starting a podcast:

Allow me to begin by suggesting that you choose podbean.com as your host site.  I have not been disappointed in the least.

Some may wonder why I personally chose to create a podcast.  The reason is fairly simple.  As a Pastor from Southern Illinois, I am always looking for new ways to reach people with the Good News.  I record the audio of my sermons and upload them as episodes for my podcast.

Our church is a small one.  I can preach all year in our small church and reach a small amount of people. I can preach the same way, and upload the audio file to Podbean, and reach people worldwide.  Since I began the podcast, it has reached nearly 1,300 downloads.  That may not impress some podcasters who see those numbers in a couple days, but for a small church Pastor – it’s very encouraging.

I share every new sermon/episode on Facebook.  That helps to let my people know that the sermon is available in case they missed the service that week.  It also opens another door for spreading the word about the podcast itself.  The same can be said for all social media.

The actual process of creating and maintaining my podcast is quite simple.  Step one was to sign up on podbean.com.  I then decided between the free service or unlimited service.  I decided on the unlimited deal.  It was quite affordable.

A great deal of my podcasting involves my phone.  I have a smart phone – and I downloaded Voice Record Pro from the App Store for free.  Before I begin my sermon, I open the app and begin recording.  Later in the day, I open the app and edit that sermon.  I have the options of trimming it and converting it to a mp3 file, and I typically do both.

I then email the file to myself and download it to my computer.  The files all go into one certain folder created just for episodes.  I log on to Podbean.  I follow the instructions to upload the latest sermon, and it is ready to go.  There are a few steps involved when it comes to putting my podcast together – but they are simple.  It all becomes second nature after a couple podcasts.

Podbean.com has made podcasting simple and enjoyable.  Check them out if you haven’t already. Happy Podcasting!

*You can also record and publish via Podbean’s app directly.

Fundraising for Christian Podcasts

Podbean hosts many Christian podcasts, ranging from sermon podcasts to bible studies and lectures. One of the great features of Podbean, especially for Christian podcasts, is the integrated fundraising. A podcaster can easily set up a Podbean patron campaign so that listeners can provide monthly support.

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How can Christian podcasts use Podbean’s fundraising tools?

It’s easy for both the podcaster and the supporter!

  1. If you haven’t started your podcast yet, check out Why and How to Start a Church Podcast.
  2. Set up your Podbean patron page (AKA crowdfunding). It only takes a few minutes once you have your ideas ready (your story, rewards, and goals). A video is a great way to share a personalized message to your potential funders. We highly recommend it to enhance your patron page. Here’s some detail about creating a successful podcast patron page.
  3. Promote your fundraising efforts. Make sure to let your listeners know about the campaign in your podcast and by other methods (Facebook, website, in person). Podbean makes it easy for you and supporters, with a patron button integrated right on your podcast site and in our app. Listeners don’t have to take any extra steps, it’s all right there for them. They can donate with a couple clicks. You can also create a personalized URL for your patron page so it’s easy to share.

Other Fundraising Options for Christian Podcasts

Premium Content: Fee-based Courses, Bonus Content

With Podbean, you can create and sell premium content. This can be individual episodes or subscription services. For example, you might offer a special in-depth bible study course. You can create a subscription plan so that students can pay their fee directly to you and easily access the content. You might also have specific bonus content, such as a recording of a special event or interview, that you offer for a one-time fee/donation. We handle all the technology and payment processing for you.

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Getting Sponsors

Podbean also offers a sponsorship marketplace for podcasts. Those interested in securing sponsors for their Christian podcasts can join for free. YOU always have complete control over which sponsors and campaigns you accept, so you can make sure it is a good fit for you.

A podcast is an effective outreach tool, and a great way to extend fundraising efforts. Christian podcasts can further build community and strengthen the spiritual relationship. Podbean is here to support you in your efforts. Contact us if you have any questions or suggestions.

Employee Development: How to Create a Podcast for Employee Training

Audio and video podcasts are a highly effective tool for employee development. Using podcasts to deploy employee training works especially well for large organizations or those with mobile employees.

Organizations can create audio or video training on specific skills, continuing education, product launches and more. You can even record live trainings for later viewing. Employees can easily access the content on their phones or computers.

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How to Create an Employee Development Podcast

  1. Set up media hosting. Podbean handles all your media storage so that content is reliably and securely served up to your employees. With our turnkey enterprise solution, you can create private podcasts that are only available to those with permission (by email login or SSO). You can set up groups for department-specific training and have different account roles for management. Contact our Enterprise Team for a custom quote.
  2. Plan and record your content. The hardest part is planning and creating your training content…we make the rest easy. Recording can be done using the Podbean app for Android and iPhone. The trainer can even use his/her earbuds to record. Or, we can help with suggestions for recording equipment and editing tools.
  3. Publish and share. There’s no learning curve with Podbean’s blog-like platform. Upload your files and create a post (or publish right from the app). Permitted employees can access the content by logging in to the site, or via the app. We can also set up a custom email notification option.
  4. Analyze how your content is performing. Want to evaluate the effectiveness of your employee development podcast? Podbean stats show you how often your podcasts are being downloaded/streamed. We also offer user behavior intel, to see precisely who is accessing what content when.

Take your employee development to the next level—EFFICIENT and EFFECTIVE. Increase engagement; diversify to meet more needs and learning styles; make it convenient. Learn more about Podbean’s private podcast solution.