The Podbean Advertising Marketplace is a unique online platform for podcasters and businesses of all sizes to connect and create mutually beneficial sponsorship agreements. It is open to all podcasters no matter where you host your podcast.
First, you’ll need to join the Podbean advertising marketplace if you haven’t already. Visit www.podbean.com/advertising to join. You can find more details here about submitting your feed. The Podbean team will check to make sure your podcast meets minimum specifications and you’ll receive an approval notification. Podbean podcasters simply need to login with their usual account information. Then, follow these steps to secure advertising:
1.Browse ad campaigns
Log into our advertising account: you will see all various ad campaigns on the ad opportunities page. You can click on the ad campaign name to view detailed information about the ads. You may also receive invitations from businesses that would like to advertise on your podcast.
2.Apply for a campaign
Click the “Apply” button to apply for a particular ad campaign. Fill in the # of episodes (this is the # of episodes which you plan to publish containing the ads during the campaign date range), CPM* and a message to the advertiser to describe your podcast and encourage them to select you.
3.Interact with advertisers
After the advertiser receives your application, they may contact you for further discussion and ask you to upload a sample audio for consideration. Please respond to messages and requests in a timely fashion and let the advertiser know if you decide you are not interested, out of respect for their time and yours.
4.Approve ad agreement
If the advertiser wants to put ads on your podcast, the advertiser will send you an ad agreement. You can review and approve the agreement. If the agreement needs adjustment, you can message the advertiser to discuss modifications. You may decide the current agreement is okay or you can reject it and the advertiser can rebuild an agreement with new terms.
5.Publish the podcast episodes with the ads
After you and the advertiser reach an agreement, you will need to record the ads and place them in your episodes according to the agreement. Then, click on the “Add Published Episode” button at the campaign details page to submit the published episode to the advertiser for approval.
The advertiser will review/approve your published episodes. Once your episode is approved, the funds will be released to your credit card. Here’s an example of how the process works: You agree to run ads on five episodes at $100/episode. You publish episode #1; the advertiser reviews and approves it. You receive $82 ($100 minus the $18 Podbean fee) immediately upon approval. Each $82/episode fee will be paid out to you as soon as each episode is approved.
*CPM means cost per mille (or one thousand impressions), a commonly used metric in advertising. So, for example a $10 CPM for a podcast with 10,000 estimated downloads/episode=$10×10 or $100 (which is then multiplied out by how many ads you’re running such as pre-roll, mid-roll and post-roll for X # of episodes). You can agree to whatever fees and ad parameters you wish; this is simply the way an agreement is calculated.