How to Create a Successful Patron Campaign for Your Podcast

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A patron campaign is a great way to raise funds for your podcast. Listeners often appreciate the opportunity to provide support for the great work you’re doing. Crowdfunding using Podbean’s patron program is an easy way to manage donations and earn a recurring monthly income.

Here are a few tips about setting up a great crowdfunding page:

Add a tagline. It’s a call to action for people to support your podcast. This shows below your logo on your campaign page and is the default text for social media shares.

Include a video. It’s the best way to share your story in your own voice. Get personal about your story and your goals.

Share a great story. Tell a bit about yourself/the podcast and what you can do with your fans’ support. Be concise and compelling, make them laugh or cry…make them want to be part of what you’re doing!

Set goals. It’s nice to show patrons how money will be used and specify targets for yourself. Set multiple goals, starting with an attainable goal. Setting some lower level goals allows your patrons to see successful progress. You can build excitement around reaching different levels.

Offer several small reward levels (the best practice is to start with a $1 level). Pledges of $1-5 are most popular. Please note the amount is a recurring monthly payment, so set rewards accordingly. We share some creative reward ideas in this article and you can view featured campaigns at patron.podbean.com to get ideas too!

We hope these tips help you on your way to creating an income stream! For more information on how to promote your crowdfunding campaign check out this article.

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