How to Create a Successful Patron Campaign for Your Podcast

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A patron campaign is a great way to raise funds for your podcast. Listeners often appreciate the opportunity to provide support for the great work you’re doing. Crowdfunding using Podbean’s patron program is an easy way to manage donations and earn a recurring monthly income.

Here are a few tips about setting up a great crowdfunding page:

Add a tagline. It’s a call to action for people to support your podcast. This shows below your logo on your campaign page and is the default text for social media shares.

Include a video. It’s the best way to share your story in your own voice. Get personal about your story and your goals.

Share a great story. Tell a bit about yourself/the podcast and what you can do with your fans’ support. Be concise and compelling, make them laugh or cry…make them want to be part of what you’re doing!

Set goals. It’s nice to show patrons how money will be used and specify targets for yourself. Set multiple goals, starting with an attainable goal. Setting some lower level goals allows your patrons to see successful progress. You can build excitement around reaching different levels.

Offer several small reward levels (the best practice is to start with a $1 level). Pledges of $1-5 are most popular. Please note the amount is a recurring monthly payment, so set rewards accordingly. We share some creative reward ideas in this article and you can view featured campaigns at patron.podbean.com to get ideas too!

We hope these tips help you on your way to creating an income stream! For more information on how to promote your crowdfunding campaign check out this article.

New Crowdfunding Feature! Publish Patron-Only Content for Your Podbean Patrons

Podbean has added a great new feature to our crowdfunding platform! Now, you can easily publish exclusive content for your patrons. Everything you need for publishing and management is integrated right into your Podbean dashboard making the process super simple.

If you are on your “My Crowdfunding” page you will see a “Publish” button under your campaign. Click there and you will be directed to your publishing page. As usual, you can upload a file or select one you’ve already uploaded and proceed with filling in show notes or other details. You will see three publishing options: free, premium, or patron. Select “patron”; you will have the option to designate this episode is available to all levels or only patrons at a specific dollar level (so it’s very easy to have different reward tiers receiving different content). When done, simply hit “publish”.

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You’ll be able to see your published patron-only episodes on your crowdfunding page. Simply click on the “episodes” tab.

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Patrons will receive an email notification when applicable content is published. They can listen online or in the Podbean app when logged in to their account. In the Podbean app, the patron-only episodes will show up at the top of the podcast episode list.

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New Crowdfunding Feature: Set Up a Personalized URL for Your Page

There’s a great new feature in Podbean’s Crowdfunding platform. Podcasters can create a personalized, simple URL for their crowdfunding page to make it more shareable. Your crowdfunding URL can match with your podcast/site/brand so it’s easy for potential patrons to remember.
To set up a personalized URL for your crowdfunding page, simply follow these steps:

1. Login to your Podbean account.

2. Click on “My Crowdfunding” on the top right.

3. Click “Edit” under the campaign and you will see “Your Crowdfunding URL” where you can create your personalized URL. The URL will read patron.podbean.com/XXX (you choose what goes after the slash, such as your podcast or site name).

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4. Make sure to click “Save and Continue” to save your changes.

Now you can share this simple URL with your fans to make donating easier than ever!